An IT developer told me that he once worked for an electronics company which was taken over by a joint-venture of American and Japanese firms.

The Americans, he said, sent marketing and finance people. The Japanese sent engineers.

It is interesting to reflect on what might save a company (this one had been progressively going down the pan). Managing costs (finance)? Attracting the market to the products it owned (marketing) or working with the product and customers to improve the way the product(s) meet the customer’s needs (engineering)?