To read Chapter 1, Believing in Customers from John Seddon’s seminal work, I Want You To Cheat, The Unreasonable Guide to Service and Quality, please REGISTER (FREE) or SUBSCRIBE.
This short, simple and profound chapter describes what John Seddon learned about trusting staff and listening to customers. Find out why John Seddon wants you to cheat and what happens when you do.
Written in 1992 and still very much relevant today.