In my podcast on failure demand, I remarked that while the concept of failure demand has the fastest legs – in the sense that people ‘get it’ – it is not the most important; the most important concept in the Vanguard Method is the relationship between purpose, measures and method. Some subscribers asked me to say more, so I thought I’d do an occasional series on principles of the Vanguard Method, concepts we have developed in our work helping service organisations make great strides. So here’s the first, on purpose, measures method.

You need a pen and paper for this one. 

John Seddon

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