Adrian Swinscoe, author of Punk CX, interviews John Seddon on the Punk CX podcast. You can hear the episode here. Adrian and John discuss the difference between organisations talking ‘outside in’ and being designed ‘outside in’.

Adrian Swinscoe, author of Punk CX, interviews John Seddon on the Punk CX podcast. You can hear the episode here. Adrian and John discuss the difference between organisations talking ‘outside in’ and being designed ‘outside in’.