Filmed in 2009, this video was made as a response to then-Chancellor Alistair Darling’s challenge to the public sector to save £15bn efficiency savings through more IT-led front-office/back-office public-service designs, in the expectation that this would create greater economies of scale.

In this video, John Seddon introduces private sector clients from Aviva (Rob Brown) and Velux (Laurence Barrett) who explain, speaking from their own experience, why this method for achieving savings was doomed to fail.