We tend to think that if we have learned something, no matter how counterintuitive, if we explain it to someone else, they will ‘get it’.

On occasion they do, but the more common responses are denial and rationalization. It can even result in anger, victimization and ostracizing.

When people hear any idea, their natural response is to map it on to their current frames of reference; they try to understand it from their current world view. But it is their world view that is the problem. This phenomenon led Myron Tribus to write ‘The Germ Theory of Management’.

We have learned that the most effective tactic for helping others ‘get it’ is to encourage their curiosity. The curious person will seek things out in order to pursue what made them curious.

Changing your thinking is a ‘pull’ thing; ‘push’ creates resistance.