This article, From ‘push’ to ‘pull’ – changing the paradigm for Customer Relationship Management, was written by John Seddon and first published in the Journal of Interactive Marketing, Volume 2, Number 1.
This article, From ‘push’ to ‘pull’ – changing the paradigm for Customer Relationship Management, was written by John Seddon and first published in the Journal of Interactive Marketing, Volume 2, Number 1.